A Deep dive into why great visuals are so important within your marketing
In my last blog we spoke about reasons behind why you should hire a professional photographer when it comes to your business, and today I wanted to deep dive into why great visuals are so important within your marketing.
“Visuals have become an absolutely vital part of modern marketing. They have the ability to grab people’s attention, convey complex messages, and transcend language barriers more quickly and memorably than words can. The powerful storytelling capabilities of visuals have made them indispensable to content marketing. Put simply, if you want people to read your content, you need to pair them with compelling visuals.”
—Megan DeGruttola, Head of Global Content & Communications, Stackla
Authentic visuals are the most successful strategy to have when operating a small business. According to a report from Stackla, a whopping 90% of consumers say authenticity is important when deciding which brands they like and support. Great authentic visuals = trust + sales.
Text is informative but visuals stand out. They catch the viewers eye and draw in your audience. When properly executed, they can communicate important information in a striking engaging way.
When it comes to quality visuals, in this current climate digital content is oversaturated as practically everyone has a camera phone. With this, more content is being produced, but the downside of this is attention spans of the human race has severely decreased, so it has never been so important to produce quality, engaging visuals when posting content.
Let’s touch on the Visual Processing in the Brain. Did you know that 90% of information that is processed by the brain is transmitted through visual content? On top of this 65% of information that includes visual content is retained up to three days later. So if you produce beautiful looking food, the best way to make this go viral and attract your audience, is to produce stunning content – it’s that simple.
Overall — show stopping, dominating visuals in content marketing aren’t just a luxury anymore, but a necessity.
So why is this so important? Well as a small business owner, if you want your content to stand out, you need to start investing in high quality visuals YESTERDAY. When I work with my clients, I don’t just snap their products but instead understand their brand, their reasons why they went into business, what their goals are and from there create eye-catching imagery to attract their ideal consumers.
Sounds good? Get in touch today and let’s make your brand shine!