So, you have the location, you have the best staff, you have the most delectable menu, you have the smoothest velvety coffees and an array of incredibly delicious cocktails, BUT you are finding it hard to get people through the door?

Sound familiar?

What makes it worse is that we are currently in a recession and excess spending money is tight.

The good news is that through A LOT of research and first-hand info, it’s correct to say that high-quality imagery plays a significant role in promoting hospitality businesses.

In times of economic downturn, exactly what we are all facing right now, businesses often look for ways to reduce expenses, and marketing budgets are frequently among the first to be slashed.

However, this approach can be short-sighted and detrimental to long-term success. Here are several compelling reasons why businesses should maintain, if not increase, their marketing efforts during tough economic times.