In times of economic downturn, exactly what we are all facing right now, businesses often look for ways to reduce expenses, and marketing budgets are frequently among the first to be slashed.

However, this approach can be short-sighted and detrimental to long-term success. Here are several compelling reasons why businesses should maintain, if not increase, their marketing efforts during tough economic times.

As well as location & product photography, a lot of my time is spent working on recipe development in my studio for my wonderful clients.
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Hiring a developer to work with you and your product can be incredibly beneficial, so in this piece, I will be deep-diving into the reasons why great recipe development for your product can really help elevate your business.

When I started food photography, I started shooting for restaurants and hotels before I moved into studio work. I absolutely love it for so many reasons, but it is stressful, and when not prepped effectively … it can be a disaster. 
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So, I wanted to share these tips, which may help you if you are just starting out, or just need a little extra push in the right direction!

​On top of skill & creativity, food photography requires a strong understanding of light. Among the myriad lighting options available to photographers, for me, natural light holds a special place. 

​My motto when it comes to Christmas baking, cooking and preparing is the easier the better! Everyone is stressed enough as it is, but when it comes to preparing a delicious appetiser that will get your guests asking for the recipe, this dip is an absolute WIN!
 
What’s not to love? Ripples of creamy ricotta, drowning in olive oil with beautiful green olives, capers and crunchy almonds. It’s pretty much all the best elements of a cheese platter in one bowl of deliciousness!