How to make your restaurant or café stand out!

So, you have the location, you have the best staff, you have the most delectable menu, you have the smoothest velvety coffees and an array of incredibly delicious cocktails, BUT you are finding it hard to get people through the door?

Sound familiar?

What makes it worse is that we are currently in a recession and excess spending money is tight.

The good news is that through A LOT of research and first-hand info, it’s correct to say that high-quality imagery plays a significant role in promoting hospitality businesses.

For example, did you know that on average restaurants with visually appealing food photos see a 20-30% increase in engagement on Instagram?

​High-quality images can result in higher likes, shares, and comments, driving more traffic to the restaurant's profile and website.

Restaurants with more and better-quality photos on Yelp and Google My Business receive 42% more requests for directions and 35% more clicks to their websites!!

​According to ‘BrightLocal’, 60% of consumers say local search results with good images capture their attention and instil more trust when looking to dine out.

On top of this, restaurants that include photos on their online menus see up to a 30% increase in sales. Diners are more likely to order items they can see rather than those they can only read about.

Oh, and a study by Cornell University found that the use of high-quality images in menus can lead to a 27% increase in sales of those items.
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It doesn’t stop there!

Websites with visually appealing imagery can see a conversion rate increase of up to 45%. This means more visitors will book reservations or order online when influenced by enticing images.
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…High-quality images increase the time visitors spend on a restaurant's website by up to 88%.

Overall, consistent and high-quality imagery help to create a strong brand identity. Restaurants that invest in professional photos are more likely to be remembered by consumers.

This is where I come in!

​Investing in professional photography with Ally Mcfarlane Photography means investing in the success of your hospitality business. My goal is to help you create a visual experience that draws customers, and keeps them coming back all while standing out in a competitive market.

Chat soon!
​Ally xox