Meet your photographer
Kia Ora! Hello!
As a passionate food photographer based in Auckland, my journey into this creative world began with art - sketching, painting, and dreaming of becoming an Art teacher. But during my university years, I discovered photography and this is when my artistic path took an exciting new turn.
My background in hospitality is a cornerstone of my work. From managing restaurants and hotels to mastering barista skills and running a cider factory’s cellar door, I’ve gained firsthand experience in the food and beverage industry. This insight lets me deeply understand each business I work with to capture its unique story through stunning visuals and video.
With its rich tapestry of cultures and cuisines, New Zealand inspires me to continually push my creative boundaries. My goal is to craft photography and short-form video that don’t just look beautiful but resonate with your audience, elevating your brand and driving results.
Running my own business has been a rewarding journey. I bring my love for food and storytelling into every project, creating authentic, impactful images that are designed to connect and convert.
If you’re ready to showcase your business and grow, let’s make it happen together!
That's my story, now it's time to tell yours!
As a passionate food photographer based in Auckland, my journey into this creative world began with art - sketching, painting, and dreaming of becoming an Art teacher. But during my university years, I discovered photography and this is when my artistic path took an exciting new turn.
My background in hospitality is a cornerstone of my work. From managing restaurants and hotels to mastering barista skills and running a cider factory’s cellar door, I’ve gained firsthand experience in the food and beverage industry. This insight lets me deeply understand each business I work with to capture its unique story through stunning visuals and video.
With its rich tapestry of cultures and cuisines, New Zealand inspires me to continually push my creative boundaries. My goal is to craft photography and short-form video that don’t just look beautiful but resonate with your audience, elevating your brand and driving results.
Running my own business has been a rewarding journey. I bring my love for food and storytelling into every project, creating authentic, impactful images that are designed to connect and convert.
If you’re ready to showcase your business and grow, let’s make it happen together!
That's my story, now it's time to tell yours!
''Ally is fantastic to work with. Super responsive, professional, and quick to understand what our vision for the shoot was. Ally delivered excellent imagery, and we are very happy with the result. We had great fun during the shoot with Ally - she is a real delight to work with!
Highly recommended!''
- Altezano Brothers -
Highly recommended!''
- Altezano Brothers -
Why choose me for your upcoming project?
Creating standout content in the competitive food and beverage industry can feel overwhelming. You might be unsure how to make your dishes shine on camera, struggling with inconsistent imagery, or wondering if your visuals truly connect with your audience.
At Ally McFarlane Photography, I specialise in crafting imagery and video that tell your unique story and resonate with your customers. Whether you're launching a new menu, revamping your website, or elevating your social media, I’m here to make the process seamless and stress-free.
How I Help You Succeed
Clarifying Your Vision
Whether you have a specific idea in mind or just a vague concept, I’m here to help you bring it to life. Through our discovery call, we’ll uncover your goals, identify your unique style, and craft a visual direction that aligns perfectly with your brand identity.
Collaborative Planning
From the initial concept to the final delivery, I believe in a collaborative process. I work closely with you to plan every detail, including shot lists, props, and styling, so you feel confident and involved every step of the way.
Consistent, High-Quality Content
Consistency is key to building a strong brand. I ensure that every image and video aligns with your vision and maintains the professional standard your business deserves. This creates a cohesive look across your menu, website, and social media, making your brand instantly recognisable.
Creative Problem-Solving
Struggling with unappealing lighting, dull presentations, or difficult-to-capture dishes? I thrive on solving these challenges with creative techniques, whether it’s perfecting artificial lighting setups or enhancing natural light to make your food shine.
Boosting Engagement and Sales
Stunning visuals aren’t just pretty—they’re powerful tools. By showcasing your dishes in the best light, I help you connect emotionally with your audience, driving more engagement and encouraging customers to choose your business.
Tailored Solutions for Your Needs
Every business is unique, and I take the time to understand yours. Whether you need photos for a one-time campaign, ongoing content creation, or an entirely new look, I provide solutions tailored to your specific goals and budget.
Stress-Free Experience
I handle the technical details so you don’t have to. From styling and lighting to editing and delivery, I ensure a smooth and hassle-free process, allowing you to focus on what you do best—running your business.
At Ally McFarlane Photography, I specialise in crafting imagery and video that tell your unique story and resonate with your customers. Whether you're launching a new menu, revamping your website, or elevating your social media, I’m here to make the process seamless and stress-free.
How I Help You Succeed
Clarifying Your Vision
Whether you have a specific idea in mind or just a vague concept, I’m here to help you bring it to life. Through our discovery call, we’ll uncover your goals, identify your unique style, and craft a visual direction that aligns perfectly with your brand identity.
Collaborative Planning
From the initial concept to the final delivery, I believe in a collaborative process. I work closely with you to plan every detail, including shot lists, props, and styling, so you feel confident and involved every step of the way.
Consistent, High-Quality Content
Consistency is key to building a strong brand. I ensure that every image and video aligns with your vision and maintains the professional standard your business deserves. This creates a cohesive look across your menu, website, and social media, making your brand instantly recognisable.
Creative Problem-Solving
Struggling with unappealing lighting, dull presentations, or difficult-to-capture dishes? I thrive on solving these challenges with creative techniques, whether it’s perfecting artificial lighting setups or enhancing natural light to make your food shine.
Boosting Engagement and Sales
Stunning visuals aren’t just pretty—they’re powerful tools. By showcasing your dishes in the best light, I help you connect emotionally with your audience, driving more engagement and encouraging customers to choose your business.
Tailored Solutions for Your Needs
Every business is unique, and I take the time to understand yours. Whether you need photos for a one-time campaign, ongoing content creation, or an entirely new look, I provide solutions tailored to your specific goals and budget.
Stress-Free Experience
I handle the technical details so you don’t have to. From styling and lighting to editing and delivery, I ensure a smooth and hassle-free process, allowing you to focus on what you do best—running your business.