It's your business, so you should make sure that you have the perfect photographer!
Hi, I’m Ally. Your photographer. Well, it’s not quite that simple. I am a photographer, but there are so many photographers out there and finding the right one specifically for you can be tricky.
In the below blog I sum up some key points you should be checking off when hiring a photographer for your business. Let’s face it, it’s YOUR business and you need to make sure they are the best fit to convey YOUR vision and brand, so it is definitely beneficial to do your due diligence.
Define your project:
Firstly, this will help not just you but your photographer immensely and that is Define Your Project. When you are ready to start reaching out to your potential photographer, try and come up with a description that is short, detailed and will describe your project.
As much as we would love to think we are good at shooting all different styles, I would struggle shooting high speed sport photography as my niche is Food & Product photography. If you can, try and include a bullet point list of all the important aspects of the project. If not, do not worry, as great photographers can work through this with you too!
Who What Where When, Why?
Your photographer is there to understand your brief, your vision, and your brand. Without a clear understanding of these three things, they may not be the photographer for you. Chat to your photographer as they will most probably have steps to work along side you to create the best imagery possible for you. They should be personable, helpful and approachable. If in doubt, trust your gut.
In a World addicted to digital, your photographer should have a website. This website should show off past client work, their portfolio, services they offer and even better, an ‘about’ section so you can get to know your photographer.
Has your photographer worked with similar brands in the past? Who are their past clients? By looking through who your photographer has worked with in the past, this will help you gauge how long they have been in the market and working professionally.
Talent & Knowledge
I left this to last, but it is vitally important. What is your photographers background, how long have they been working as a photographer? Knowledge is not everything as we can all read a manual. The most important thing to look for when hiring your perfect photographer is of course TALENT! Photographers capture moments in time, create emotive and authentic imagery and by looking through their portfolio or Instagram feed you will be able to quickly gauge whether this photographer can convey what you are looking to put into the World.
Here at Ally Mcfarlane Photography, my love for photography inspired me to take this up as my career. My goal is to create quality, authentic visuals to build brand identity and attract your target audience. You can check out my services here and if you would like to work together in the future, please get in touch - I would love to be your photographer.