"Wow, you get paid to take photos of burgers? That must be nice."

If I had a dollar for every time someone said that, I'd probably be able to afford another lens I don't need.

As a food photographer and videographer, there's a perception that life is one endless brunch. That we spend our days arranging avocado toast, sipping flat whites, and casually posting beautiful content while money magically lands in our bank account.

The reality?

Well... it's a little different.

Whether you're a photographer, filmmaker, designer, or content creator, these myths seem to follow us around like that one client who still owes an invoice from 2023 - jokes, I took them to court, and they paid. BUT...that's a story for another day!

So let's set the record straight.

When people think about food photography, they often picture one perfect hero image.
But when I’m photographing for restaurants, cafés, and hospitality brands, I’m thinking far beyond a single shot.
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Every dish has the potential to become an entire collection of visual content - imagery that can be used across Instagram, websites, menus, PR, advertising, and campaigns.

My goal during a shoot is always to create a complete visual story that gives businesses flexibility long after the shoot.

There’s a moment before every shoot. Usually early, coffee in hand, gear packed, where I pause and take it in.
I get to work doing the thing I am truly passionate about.
I have dreamed of this moment and it's happening.
I get to tell stories through food, light, and detail - for a job! 

Working with Be Good Nutrition has been an exciting journey of creativity, collaboration, and storytelling. Over the past few weeks, I have had the opportunity to capture product photography, e-commerce imagery, videography, lifestyle shoots, and founder headshots - all designed to showcase the brand’s clean, natural, and trustworthy identity.
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Founder Aubrey had a clear vision: a brand that feels approachable, wholesome, and premium. My role was to translate that vision into images that resonate with customers and elevate the brand online.

Choosing the right food photographer can feel overwhelming.

Your food deserves to look as irresistible as it tastes, and your brand deserves to tell its story with visuals that connect with customers. In fact, studies show that people remember 80% of what they see compared to just 20% of what they read, making imagery one of the most powerful tools for growing your hospitality business.

But not every photographer will understand the unique challenges of food businesses. From styling and lighting to brand storytelling, the right photographer makes all the difference. Here are 10 questions to ask before hiring a food photographer, so you can feel confident your investment will bring results.