Choosing the right food photographer can feel overwhelming.

Your food deserves to look as irresistible as it tastes, and your brand deserves to tell its story with visuals that connect with customers. In fact, studies show that people remember 80% of what they see compared to just 20% of what they read, making imagery one of the most powerful tools for growing your hospitality business.

But not every photographer will understand the unique challenges of food businesses. From styling and lighting to brand storytelling, the right photographer makes all the difference. Here are 10 questions to ask before hiring a food photographer, so you can feel confident your investment will bring results.

So, you have the location, you have the best staff, you have the most delectable menu, you have the smoothest velvety coffees and an array of incredibly delicious cocktails, BUT you are finding it hard to get people through the door?

Sound familiar?

What makes it worse is that we are currently in a recession and excess spending money is tight.

The good news is that through A LOT of research and first-hand info, it’s correct to say that high-quality imagery plays a significant role in promoting hospitality businesses.

In times of economic downturn, exactly what we are all facing right now, businesses often look for ways to reduce expenses, and marketing budgets are frequently among the first to be slashed.

However, this approach can be short-sighted and detrimental to long-term success. Here are several compelling reasons why businesses should maintain, if not increase, their marketing efforts during tough economic times.

When I started food photography, I started shooting for restaurants and hotels before I moved into studio work. I absolutely love it for so many reasons, but it is stressful, and when not prepped effectively … it can be a disaster. 
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So, I wanted to share these tips, which may help you if you are just starting out, or just need a little extra push in the right direction!

​On top of skill & creativity, food photography requires a strong understanding of light. Among the myriad lighting options available to photographers, for me, natural light holds a special place.